Get your own
Chief Business Copilot ✈️

Inside Chief Business Copilot, our aim is simple:

Help you build and scale a $1M+ solo business, faster and with fewer headaches… 

To do this, we’ll install the Choice Hacking Model – a psychology-based business model that systematically turns strangers into followers, and followers into believers, buyers and repeat buyers. 

I give you the exact tools and strategies that have gotten my clients $250M+ in sales and $10M+ in investment – from solo and startup brands, to SMBs, and even Fortune 500 clients like McDonald’s, Microsoft, AT&T, Adidas, and more. 

Chief Business Copilot isn’t about tearing up everything you’ve been doing and starting from scratch. It’s about making what you’re already doing work harder for you with small psychological refinements.

It starts in the first 16 weeks, where our goal is creating $20,000 in 3 phases:

Phase 1: The Trust Funnel

First, we’ll set up the Trust Funnel – a psychology-powered marketing system designed to consistently turn strangers ➡️ followers ➡️buyers ➡️ repeat buyers. 

This isn’t about adding a bunch of new stuff to your business. It’s about organizing, simplifying, and tweaking your existing content into a system that works without constant tweaking or chasing the algorithm. 

Here’s how: 

Step 1: Attract the Right Followers

I’ll show you how to create the perfect balance of Insight and Value content so that you can get followers without giving away all your secrets. 

You’ll get my personal templates and checklists for creating a clear content plan that consistently attracts the right kind of followers who are ready, willing, and happy to pay for your offers. 

Step 2: Shift Followers Into Believers

We’ll create your “Free, But Me” lead magnets that show off your best ideas to attract Big Fish Buyers, so you automatically get the right people on the list.

By the end of this step, you’ll have lead generation assets that filter out the minnows and tirekickers, but attract Big Fish Buyers primed to buy. 

Step 3: Convert Believers Into Buyers

Together we’ll tweak your offers and marketing that answer not just “why” they should buy, but “why NOW.”

In this step, you’ll get a clear, step-by-step system for turning interested prospects into buyers without feeling too salesy (even if you’re introverted or “hate to sell”).

Step 4: Turn Buyers Into Repeat Buyers

All businesses live or die on repeat business. And creating repeat business comes down to two things:  habit and timing. We’ll repurpose your existing content so that it naturally encourages repeat purchase and automate the messages that turn one-time purchases into 2x buyers (and beyond).

In this step, you’ll get my best sales templates, calendars, checklists, and strategies so you can create repeat buyers without being annoying or pushy. 

By the end of Phase 1, you’ll have a complete Trust Funnel installed in your business that systematically guides prospects through each stage of the buyer journey with psychological precision.

Just by installing the Trust Funnel in your business, we aim to increase your marketing effectiveness by at least 50% before moving on to Phase 2. 

Phase 2: Your Custom Marketing Psychology Toolkit

The secret power of marketing psychology is in context: which principles you use and how they’re applied. 

That’s why in Phase 2, we’ll customize your Trust Funnel with the psychology principles that work best for your specific brand, business and buyer.

I’ll share the exact principles from my personal Marketing Psychology Toolkit that will work best for your unique situation – we’ll use small tweaks to what you’re already doing to yield significantly better results.

In this phase, we aim to add another 50% to your marketing effectiveness before moving on to Phase 3.

Phase 3: Adding AI To Speed Up Your Validated Foundation

Now that your Trust Funnel foundation is solid, effective, and proven with real buyers, we’ll use AI to make your marketing faster and even more effective by installing systems that maintain your unique voice and personal touch – all while saving you 3+ hours a day.

This is where we aim to hit our 2x marketing effectiveness goal so sales and profit are on their way to 2x’ing, too.

The program includes:

• Live Group Coaching, Office Hours, and Workshops

Get all my frameworks, templates, and hard-won marketing secrets in our live weekly Workshops, Mastermind events, Group Coaching & Office Hours. 

These are optional for everyone to attend, split up among timezones so that you can get help no matter where you are (we currently have members in the US, Canada, UK, Europe, and Australia). 

Recordings for all calls are available in the Resource Vault (currently 40+ hours of workshops and recorded coaching calls, clearly organized and easily searchable). 

•  Kick-Off 1-on-1 Call & Access to Jen

Everyone who joins Chief Business Copilot will be able to schedule a 60-minute one-on-one session with Jen to discuss your particular business and marketing challenges. 

You’ll get ongoing access to Jen through our live sessions, plus answers to all of your marketing questions within 1 business day in the community – all drawing on my 15+ years of experience with businesses of all sizes. 

• The Complete Marketing Psychology Toolkit

Access to my entire collection of marketing tools and frameworks, shared through workshops, templates, swipe files, checklists, and more. Developed from working with 100s of businesses from solo entrepreneurs to Fortune 500 companies like McDonalds, Microsoft, Starbucks, Adidas, and more.

• Get answers in 24 hours less

Ask whatever you’re struggling with and get a solution. Whether on our live weekly calls or via the community. You can also send me questions to answer in our discussion forums (in 1 business day or less) or in our next Office Hours session (recorded so you can access your answers). 

In a nutshell:

• Step 1: Install a Trust Funnel that turns strangers into followers, believers, buyers, and repeat buyers by organizing and tweaking what you already have
• Step 2: Refine what you’ve already created in the trust funnel, using psychological principles that work for your specific business
• Step 3: Install AI systems that preserve your unique voice and brand, while making your marketing 2x more effective (so sales and marketing can 2x, too). 

All this with weekly support, guidance, and a community to help you every step of the way.